Building Your Personal Brand

Through the Power of LinkedIn

“I have a job, so why should I worry about my “Personal Brand???”

Building your Personal Brand is not about getting a job, but rather, about creating credibility grounded in your beliefs and values. It gives others a reason to want to know you. Why?

Perhaps:

  1. You are giving a presentation, and others want to know if you are credible enough for them to take the time to listen to you.

  2. You are working on an initiative and want experts to join you, so you want others to be confident in your ability to lead them.

  3. You have a question for a Global Expert, and you want them to see that this is truly related to professional growth.

  4. And…what if you don’t have a job…tomorrow? Hiring Managers will look at your LinkedIn profile to see who you really are, before they even give you a chance.

Meet the Series Experts!

Marla Phillips (CEO and President of Pathway for Patient Health) is joined by social media expert Kendra Ramirez (CEO of KR Digital Agency) to provide a quick series of tips as you build your personal brand through the power of LinkedIn.

 

Kendra Ramirez. CEO KR Digital Agency

Marla A. Phillips, Ph.D. CEO and President, Pathway for Patient Health

 

The Series:

Building Your Personal Brand - Through the Power of LinkedIn: 6 Classes. 6 Videos. ~ 1 hour

Class 1: The Power of LinkedIn

Learning Objectives:

  1. Understand how LinkedIn is an important professional networking tool

  2. Recognize how you are reacting to job postings

Access: —> Video (10 mins) —> Slides

 

Class 2: How to Setup Your LinkedIn Profile

Learning Objectives:

  1. Learn how to edit each field in your Profile

  2. Examine “Good” examples on LinkedIn

Access: —> Video (12 mins) —> Slides

 

Class 3: How to Stand-Out!

Learning Objectives:

  1. LinkedIn is your Living Resume

  2. How to turn your “work” into Impact Statements

Access: —> Video (8 mins) —> Slides

 

Class 4: How to Conduct Effective Searches

Learning Objectives

  1. How to conduct advanced searches

  2. How to research possible connections

Access: —> Video (10 mins) —> Slides

 

Class 5: Networking with Purpose

Learning Objectives

  1. How to Connect with 2nd Degree Connections

  2. The etiquette of connecting

  3. Follow-up communications after connecting

  4. Joining Groups and Events posted in LinkedIn

Access: —> Video (7 mins) —> Slides

 

Class 6: Why Should They Care Who You Are?

Learning Objectives:

  1. Posting Meaningful Content

  2. Showcasing your expertise

  3. Do’s and Don’t’s

  4. Action Plan to maintain your Living Profile

Access: —> Video (9 mins) —> Slides

If you have any questions, please contact Michelle.Rich@Pathway4PH.org, our Director of Corporate Programs.